Late Fall 2009 Catalog Shoot

We thought you might like to see what it takes to go on location to shoot the pages of our catalog. It truly takes a small army to coordinate the process. It starts with finding the “perfect” house – one that is filled with great light. Then we pack all of our new items for the catalog, as well as anything we might need on location. Thanks to our warehouse and studio teams, this overwhelming task is painstakingly choreographed time after time.

Everything has to be packed and identified, put into moving trucks. Upon arrival at the house, the warehouse and studio teams unpack everything and place it into designated areas (usually in the garages and basement of the home) until it is needed. The average time to shoot all the rooms is anywhere from two to three weeks.

We usually have at least two of our favorite photographers shooting simultaneously. Between the stylists, photographers and the support crews, everything falls into place. The crews are amazing at rigging chandeliers, mirrors and the like.

From the planning of the new catalog to its arrival at your front door, the task is monumental. It takes many talented, hard-working people to make it all happen. We do hope that you enjoy a behind the scenes look of our October, November, December Catalog 2009.

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How to Decorate Team

We enjoy spending days interacting with How to Decorate readers. From answering Design Dilemmas to writing How To articles and working with guest designers, our passion is to provide informative and accurate resources to help people solve their design problems.

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5 Comments

  1. Reply

    Grace

    October 30, 2009
     

    All your hard work done has paid off in the fantastic catalog this year. The wonderful settings helps us as buyers to imagine what the product would look like in our home. It also gives me so many great decorating ideas and uses for your products. Thank you for giving your buyers a “backstage” peek.

  2. Reply

    Benita

    October 29, 2009
     

    Wow — thanks for sharing! I view your catalogue in a whole new light, knowing everything (and more) that goes into each detail! Great job and congrats to your team!

  3. Reply

    Robin

    October 29, 2009
     

    Love your catalog. It’s interesting to see how it comes together.

  4. Reply

    Elena

    October 27, 2009
     

    Now, I can see the real work and it is fun.

  5. Reply

    Pauline

    October 9, 2009
     

    Really enjoyed seeing these pics, thanks!

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